Supermodel Bella Hadid is the star of the new Victoria’s Secret “The Icon” campaign, and the photos are a masterclass in raw, unfiltered beauty. In the stunning photoshoot, which launched in early August 2025, she embraces a “less-is-more” aesthetic. The most talked-about shots are the intimate, behind-the-scenes-style photos where she poses in an open, unbuttoned shirt or a loosely tied robe. These daring, braless-feeling looks celebrate her natural form, creating a powerful and sexy statement. The campaign is being praised for its authentic and confident vibe, with Bella leading the charge.
