She’s definitely one of the most enterprising female pop stars, who know their ways around the fashion world, a cheat code which definitely places them above others as the best for representing businesses, creating awareness for brands, and pulling the crowd in for increased sales. Irene’s marketing game is definitely on the high side because she has managed to secure all kinds of endorsement deals from brands in different niches including beauty, food, clothing, and more. Her contract with Damiani in 2019 earned her a record as the first Asian to take the brand ambassadorship role for the Italian Company. Wondering what’s driving the crowd so wild and making Irene tons of money? Lower your gaze and take that swipe up to see some of the sexiest pieces that’ll make your day.